There are many disciplines to be learned in Internet Marketing, but somehow I fell in love with the “SEO” discipline. Not sure yet if this is good or bad. On the one hand, SEO, Search Engine Optimization, is an incredible discipline that when learned and applied consistently and correctly, can do miracles for a website and its ranking, in addition to the possibilities of some great, free traffic. On the other hand, it, for some reason, does not seem to be always accepted, particularly by those who do not understand it and basically refuse to understand it. Search Engine Optimizers are looked upon by these people as scammers or people who try to “trick” the search engines. Though there may be such “SEO Specialists” out there, I believe the majority of SEO marketers are earnestly trying to help the brick and morter businesses of this world make it successfully online. If people would give it a chance, they would be amazed to see what it could do for their website.
Search Engine Optimization can get quite complex and it is definitely an ongoing function that is vital to any website. However, my own personal experience has been that just applying the simple basics of SEO can lend such a great start to any website. When I first learned the basics of SEO, I went back to a couple websites I had already haphazardly put up, applied the basics of SEO by rearranging a few things, redoing titles, descriptions, etc. – you know – pretty easy, basic stuff, and I was truly surprised to see some modest to fantastic results. Those results are what inspired me to keep going and made me a believer.
You do, however, have to keep in mind that SEO includes assessing your market as well as the keywords you use and the degree of competition for that market and keywords. There are times when you need to recognize (and this can be learned) when you are in an ultra competitive market and don’t have a fighting chance, despite good SEO. No one should ever sell you the idea that SEO is total magic to any and all markets, because it cannot be – at least unless you want to put up a really good and long fight. But, for the most part, there are hundreds and thousands of markets and niches where one can apply SEO for great results.
Knowing where you stand with the competition can be determined by 1) having a review of your website by a competent SEO Specialist or 2) taking a moderate, informative course on the basics of SEO.
As I continue to add material to this site, I am planning on providing information about the best way to get a site review or where to take a course, either home study or in person.
Pricing of search engine optimization services is sometimes an area businesses find hard to understand. The truth of the matter is, there is not always a flat rate that can be applied. I feel flat rates can be given to sites wanting the basics of SEO, without ongoing work. And even then, the size of the website must be taken into consideration.
Generally, I would say, someone wanting ongoing search engine optimization techniques applied to their website would have choices of different packages offering the many different services needed to optimize their website. A lesser package would offer fewer services, a greater package would offer more aggressive optimization. Your best bet is to find an SEO Specialist, preferably by recommendation or reputation, and have a consult with them to work out a package that is affordable, as well as profitable to you.
I have noticed more and more that many SEO services and specialists are offering what they call “performance-based SEO”, meaning they are offering you to see results of their work before you pay them. I don’t think you can get better than that!
Of course, if none of the above appeals to you, there are definitely courses, both online and in person, where one can learn the basics and even the advanced SEO tactics. If you have someone that you hire to do your web work, you could send such person to a workshop, tax deductible, to learn the ropes. However, though you may be saving dollars from paying an SEO firm or specialist, you would maybe need to compensate such employee for the extra specialized work he would be doing as it is not normal web design or website creation activity. It is an animal in itself.
Seointelligencenetwork.com is about educating people, in general, about the many benefits of applying search engine optimization to your website. Those of you with home businesses who might have a website you run yourself, would especially benefit from learning the many wonderful ways of optimizing your website to allow it to be visible in the search engines. To allow you a chance to climb to the top of the search results at Google, Yahoo, MSN, and others. If you use a service or other people to run your website, SEO instructions can easily be given to them to apply.
SEO is really not an option. Even if you wish to pay for your traffic, it is still imperative to apply good search engine optimization techniques on your website as these techniques, used properly, comply with Google Webmaster Guidelines and supply information that Google just loves. In addition, it is not only for the search engines, because all that wonderful information and optimization results in greater delivery of your message and products to your audience. It’s a win-win situation – for Google and for searchers alike!